Come Closer to the Source.
Our Story
Somewhere in Assam, a farmer woke up before sunrise today.
They walked to their field, checked the litchi trees, picked the vegetables that were ready, and carefully packed them — not knowing yet who would receive them.
That farmer has a name. A family. A story. A field they've tended for years, sometimes generations.
Buy Local Sell Local exists so you can know that story.
We started at the Sunday Farmers' Market in Tezpur — a place where farmers brought their produce and customers met them face to face. You could look the person who grew your food in the eye. You could ask them how they grew it. You could taste the difference.
But Sunday only comes once a week. And good food shouldn't wait.
So we made the farmers' market permanent.
What We Do
Buy Local Sell Local is your 24×7 digital farmers' market — a place where the farmer behind your food is never more than a click away.
Where the litchi you buy carries the name of the orchard it came from.
Where the honey in your kitchen was harvested by someone you can actually thank.
This isn't just about buying groceries. It's about knowing where your food comes from — and feeling good about it.
Every purchase you make here does something simple but powerful: it puts money directly into the hands of a local farmer, grower, or producer.
Not a middleman. Not a warehouse. A person.
For Our Farmers
You grow it. You nurture it. You wake up early and work late for it.
You deserve to be seen.
For too long, the distance between your farm and the customer has been filled with people who don't know your name, don't know your story, and don't know how much care goes into what you produce.
Buy Local Sell Local is here to shorten that distance.
We are not here to replace the farmers' market — we are here to make it permanent. Your products reach customers even when the market stalls are closed. Your story reaches people who want to know who grew their food.
Through Krishi Joy, our producer network, we work with farmers, growers, and artisans across Assam to connect you directly to customers who value what you make. Your name belongs on your product. Your story belongs with your harvest.
Let's bring you closer to the people who value what you do.
The Ecosystem Behind the Store
Buy Local Sell Local is powered by three complementary pillars:
| Pillar | Role |
|---|---|
| Krishi Joy | Our producer network — identifying farmers, building relationships, connecting them to markets |
| Rivtra | Our logistics backbone — moving products from farms to customers through innovative, sustainable transport |
| B ESS Enterprise | Our retail operations — managing the storefront and ensuring every order is fulfilled with care |
Together, we are building a producer-to-consumer infrastructure for Northeast India — a system designed to connect local farmers, growers, and artisans to markets near and far.
Our Roots: Tezpur, Assam
We began in Tezpur.
It's where the Tezpur Litchi Festival showed us that local agricultural products can become powerful economic and cultural connectors.
It's where the Sunday Farmers' Market at the Indian Red Cross Building proved that people want to buy directly from farmers.
And it's where the first consignments of GI-tagged Tezpur Litchi left for Dubai and Singapore — proving that what grows here can reach anywhere.
We are proud of where we come from. And we are committed to taking the products of Assam and Northeast India to every corner of the country and beyond.
What We Believe
Food has a story. Every product has a person behind it. We believe that story matters.
Local is powerful. When you buy local, you strengthen your community, support families, and keep traditions alive.
Farmers deserve better. They deserve fair prices, direct market access, and the dignity of being known for their work.
Transparency builds trust. Knowing where your food comes from shouldn't be a luxury. It should be the norm.
Connection is everything. The distance between farmer and customer, village and city, local and global — we exist to shorten it.
Come Closer to the Source.
Your farmers' market is now open 24×7.
Buy Local Sell Local
An initiative powered by Krishi Joy, Rivtra, and B ESS Enterprise
Tezpur, Assam
Website: www.buylocalselllocal.shop